NEW Midsommar Shirt Release

July 21, 2018


Hey all you Scandinavians! Are you looking for some new gear to show off your heritage pride? If so, I've got the place for you. Last summer I introduced you to Midsommar, a t-shirt company based in the Twin Cities and they just released new tees right in time for the hot summer days ahead!



First up... The Midsommar


To ring in Midsommar 2018, the team designed this shirt combining elements of the Swedish flag with their Midsommar logo. This style will be emulated across nations, but this first edition honors their Gustavus Swedish roots with this decisively yellow shirt.


This shirt is excellent for meeting up with friends for a rooftop drink, going to a Scandinavian festival, or being the go-to soft, but stylish tee for your everyday wardrobe.


The new logo placement on front and back makes you noticeable from either side too! 


What I LOVE about this tee is that it screams the Scandinavian pride that we all have inside, but does it in a modern way. It isn't just a tee with the flag, but rather a new twist on a traditional vibe. 


Shirt is 100% ring-spun cotton and sizing is unisex.

Printed in Minnesota.


Next Up.... The Crown (White Shirt)


Welcome to the world of comfort and class all in one shirt. The team has combined their favorite weighty shirt material with their new secondary Swedish specific logo, The Crown. Unlike the rest of their line, this design is embroidered and elevates your outfit to the next level of Scandinavian style.


When looking for the right top to wear for a night on the town or a day at the art museum, this shirt will quickly become a favorite. With the clean and crisp features it is easy to wear anywhere really!


The Crown is embroidered on both the left chest and top back.


Shirt is 100% combed ring-spun cotton 6 oz shirt and sizing is unisex.

Embroidered in Minnesota.


Ok so have I sold you yet?


Check out their full line of gear at

Whichever you chose to grab, you will be in good company! 


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